UK Broadband Data Explorer Terms and Conditions

Agreement and who we are

These terms apply when you access or use the fibredog.com UK Broadband Data Explorer, its interactive results, links, downloads, images, embeds and access-key features (together, the Explorer).

The Explorer is provided by Dogarithmic Limited through fibredog.com. In these terms, Fibredog, we, us and our mean Dogarithmic Limited.

By confirming the permitted-use notice and using the Explorer, you accept these terms as the conditions of the limited permission we give you to use the service. If you do not agree, do not use the Explorer. Nothing in these terms limits rights that cannot lawfully be limited.

Free permitted use

Subject to the access limits shown in the Explorer, you may use the free service to investigate, explain and publish broadband evidence for:

• your own personal understanding;
• genuine academic study, teaching, research and publication; and
• genuine journalism, commentary and public-interest reporting, including publication by advertising-funded or subscription-funded media.

You may publish the charts, maps, screenshots, embeds, panel-level CSV files, shared links, statistics and findings made available through the Explorer’s built-in output controls. You may use several outputs together to tell a story, compare places or support a piece of research. Publication must cite fibredog.com as the source in whatever way fits the format and the publisher’s usual editorial practice. A link is not required.

This publication permission applies to editorial, journalistic and academic work even where the publication itself earns advertising, subscription or publishing revenue. It does not turn the Explorer into a licensed data feed for a commercial product, client data service or reconstructed database.

Restricted and prohibited use

Unless we have given you express written permission, you must not:

• scrape, crawl, harvest, probe or systematically query the Explorer;
• use scripts, bots, agents, browser automation or other automated means to obtain results;
• circumvent the agreement gate, Turnstile, limits, access controls, PawPrint or other protective measures;
• combine repeated outputs for the purpose of reconstructing, inferring or compiling all or a material part of the underlying database;
• remove, obscure or misrepresent attribution, source labels, qualifications or watermarking;
• sell, sublicense, syndicate or supply the outputs themselves as a downloadable dataset, data feed, API or substitute data service;
• incorporate outputs as data powering another product, platform, model, address checker or automated decision system;
• use the Explorer to reproduce or reverse engineer Fibredog’s private filtering, weighting, correction, footprint, abuse-detection or watermarking methods; or
• interfere with the service or use it unlawfully, fraudulently or in a way likely to harm Fibredog or another person.

These restrictions do not prohibit good-faith publication of the outputs described in section 2. The issue is the method and purpose of acquisition: repeated extraction becomes prohibited where it is automated, evades an access limit, or is intended to recreate or provide a substitute for Fibredog’s compiled evidence.

Commercial use and additional permission

You do not need separate commercial permission merely because a newspaper, magazine, broadcaster, academic journal or other editorial publication earns advertising, subscription or publishing revenue. Genuine editorial publication remains covered by section 2.

Written permission or a separate licence is required where Explorer data is used to provide paid analysis for a client; conduct commercial property, network, investment, procurement, sales or market analysis; power or improve a product, dataset, model or service; or obtain continuing or expanded access for an organisation. The free Explorer does not grant those commercial data rights merely because its interface is publicly accessible.

Journalists, students and researchers may request access to additional approved areas. We assess each request individually. Commercial access, pricing and permissions are agreed case by case.

Access keys and approved areas

An access key is personal to its approved recipient and grants only the exact locations, duration and capabilities recorded against it. It does not grant open access to arbitrary areas.

You must keep a key confidential, use it only for the approved purpose and not share, sell or transfer it. A key may be restricted to one device. We may expire, suspend or revoke a key where its term ends, its approved scope is exceeded, payment or licence conditions are not met, or misuse is reasonably suspected.

If a legitimate device replacement is required, contact us rather than attempting to bypass device controls.

Fibredog PawPrint and service protection

Explorer outputs use Fibredog PawPrint forensic watermarking to help identify systematic extraction, scraping and unauthorised reuse.

We also use agreement checks, security challenges, access limits and monitoring intended to identify misuse. You must not test, defeat or help another person defeat these measures.

Intellectual property, database rights and source material

Dogarithmic Limited retains its rights in the Explorer software, design, branding, text, charts, maps, selection and arrangement, analytical outputs, compiled evidence and proprietary methods. Those rights may include copyright, database rights, trade marks, confidential information and contractual rights.

Some underlying information originates from third-party or public sources. Those sources retain their own rights, and their inclusion does not transfer ownership to Fibredog. These terms govern your access to Fibredog’s service and outputs; they do not take away a right you independently hold to obtain or use source material directly under its own licence.

We grant you a non-exclusive, non-transferable permission to use and publish Explorer outputs as expressly described in section 2. This includes displaying authorised embeds and reproducing output graphics generated by the Explorer, with the supplied Fibredog branding, attribution and qualifications intact.

No other rights are granted except through a separate written licence. Nothing here prevents you from independently obtaining source material from its original publisher and using it under that publisher’s terms, or from exercising a right that the law does not permit us to restrict.

What the evidence does — and does not — mean

The Explorer combines measured performance evidence, reported availability information, canonical geography and provider observations. It is an analytical and editorial research tool, not a live address-level availability checker.

Results may be affected by sample size, user devices, Wi-Fi, time of day, congestion, test selection, changing networks, source coverage and geographical approximation. A provider observed in an area is not necessarily available at every address. A provider not observed is not necessarily unavailable.

Read the current methodology and the qualifications shown within each panel before relying on a result. Do not quote a value without the area, period, measure and relevant qualification needed to understand it.

Availability and changes to the Explorer

We aim to keep the Explorer useful and available, but we do not promise uninterrupted access or that every feature, area, provider, year or output will remain available. We may maintain, correct, update, limit, suspend or withdraw features where reasonably necessary for security, accuracy, licensing, legal or operational reasons.

We may correct results or update the methodology as the available evidence develops.

Your decisions and our responsibility

The Explorer provides general information and research evidence. It contains data, estimates and interpretations with known limitations. It is not professional, financial, investment, legal, engineering, procurement or address-level service advice. You use the Explorer and make decisions based on its outputs at your own risk.

To the fullest extent permitted by law, Dogarithmic Limited accepts no liability for any loss arising from the use of, inability to use, or reliance on the Explorer or its outputs. This includes loss of profit, revenue, business, opportunity, anticipated savings, goodwill or data, and any indirect or consequential loss.

Nothing in these terms limits any liability that cannot legally be limited.

Privacy, security and operational records

We keep technical and operational records needed to provide access, apply limits, investigate misuse and protect the Explorer. These records may include security-check outcomes, access-key use, selected areas and actions taken through the Explorer, including generated outputs.

Information provided when someone applies for a key is used to assess and manage that application and any access we provide. See our privacy and cookies information for information about how personal data is handled.

Changes, suspension and ending access

We may update these terms from time to time to reflect changes to the Explorer, the way it is used, or measures needed to prevent misuse and abuse. The date shown on this page tells you when the current terms took effect.

You may stop using the Explorer at any time. We may suspend or end access where reasonably necessary to prevent misuse, protect rights or security, comply with law, or enforce an agreed licence. Terms concerning rights, restrictions, records, responsibility and disputes continue where their nature requires.

Governing law, concerns and contact

These terms and any non-contractual dispute relating to them are governed by the law of England and Wales. If you are a consumer, you retain any mandatory right to rely on the law and courts available where you live. Otherwise, the courts of England and Wales have exclusive jurisdiction.

If any part of these terms is found unenforceable, the remaining parts continue to apply. A separate written licence agreed with us takes priority where it expressly conflicts with these terms.

If you believe a result is incorrect, need permission, or want to raise a concern about these terms, please contact Fibredog with enough detail for us to investigate.