WHO ARE WE?
About us
Fibredog provides the most in-depth, forensic analyses of UK broadband providers you will find. A ratings system based on thousands of individual provider metrics, tracked weekly, that allow us to offer powerful tools and bespoke advice.
WHY WE EXIST
We empower you with the tools to make the right choice
Our mission is to create and maintain a database of everything a broadband provider does and offers – we call it FIRM (Fibredog Independent Ratings Model). From that, we are able to derive the algorithmic scoring system that informs YourMatch, our bespoke recommendation engine.
Why? Because it’s our belief that there is no such thing as a best broadband provider or best package – there’s only the best choice for you personally. We provide that because no one else does.
We have the tools
You will find many tools on fibredog. Everything from comparing provider routers, to calculating your exit fees.
It’s about empowering your choice
We don’t tell you which package is the best. Instead we provide you what you need to understand which is best for your personal needs.
Consumer first
Everything we publish is designed to help you, not to sell to you.
WHAT MAKES US DIFFERENT
We do broadband advice differently
Data-led
We track around 400 unique metrics per broadband provider. Our ratings system isn’t an opinion, it’s counting.
Recommendations cannot be bought
Providers cannot buy a better score, a favourable review or a recommendation.
Clear methodology
We use a consistent, transparent methodology, and provide everything you need to see precisely how a rating was calculated.
Straightforward explanations
Some jargon is unavoidable. That’s why we built our own, bespoke glossary system that explains technical terms in-situ.
OUR EXPERTISE
Built by a real consumer broadband veteran
Founded and overseen by Dan Howdle – a consumer telecoms specialist with decades of experience in the consumer broadband market – from network technology to regulation, contracts, global standards and real-world performance.
Our work is built on hands-on testing, rigorous analysis and the application of many years of helping UK households pick the best option while avoiding the pitfalls.
HOW WE MAKE MONEY
Transparent and consumer-first
Fibredog is free to use. We may earn a commission when you switch to a provider through our links, but commissions never influence who we recommend or how providers are scored.
Our rankings stay the same
Our scores and recommendations are unaffected by commercial relationships.
We provide direct link alternatives
Not comfortable clicking an affiliate link? Every provider-specific page has a direct-link alternative.
No pay-to-play
Providers cannot pay to be featured or improve their position.