TOTAL TRANSPARENCY

How we make money

Fibredog is free to use. Some links may earn us a commission, but our recommendations are always based on what’s right for you, not what pays us most.

the fibredog site mascot dog wrenching open cash till to find one gold coin, to denote how we make our money

Our approach

Transparent and consumer-first

Broadband advice should be clear about money.

Fibredog is free to use, and if some links earn us a commission, we’ll tell you. That money helps support our reviews, tools, news and independent research.

Commission never decides who we recommend, how providers are scored or what our tools suggest.

Our promise

If a link may earn us money, we’ll say so on the page. And whenever we use affiliate or commercial links, we’ll also provide alternative direct provider links on any page about a specific provider, so you can bypass them if you prefer. You won’t find that option anywhere else. What can we say? We are trailblazers!


Transparent by default. No hidden agenda.

Reviews, news, guides and research

All of our content is free to read and always will be.

Tools and checkers

Our tools, calculators and checkers are free to use.

No subscription

No membership. No paywall. Just transparent,
useful broadband advice.

Free to use

Free to use for every visitor

Fibredog does not charge readers to use the site, and clicking out to a provider will never cost you extra. You can read our guides and reviews, and use our tools, without paying a penny.

We don’t put our advice behind a paywall, you don’t need to sign up or subscribe, and you’ll never be bombarded with marketing emails.

HOW COMMISSION WORKS

What happens when a link earns us money?

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Some links only

We make a commission when you click out to a limited number of providers, but we still recommend the others regardless.

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No extra cost

Prices are the same for you no matter whether you click out form our site or go and visit the provider directly.

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Clearly disclosed

Where commissionable links are used in a page we will always state that clearly on that very same page.

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You help fund fibredog

Using our affiliate links keeps the lights on and ensures we can keep providing top-tier advice.

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Never changes our advice

We make recommendations based on what’s best for you, not what earns us more commission.