Fibredog is now live, and we’re setting out to change what broadband comparison actually means. Most comparison sites give you a list of packages, show you the advertised speeds and monthly prices, and leave you to choose one. That’s useful as far as it goes, but price and speed are only two parts of a much bigger decision.
Behind fibredog sits a multi-tiered system tracking thousands of provider, package, service, contract and performance metrics. Multiple layers of algorithms then test that information, score it and combine it into broader results. Every provider is measured against the same rules, giving us a consistent basis for comparing everything from routers and customer service to installation, complaints, contract terms and minimum speed guarantees.
“Broadband comparison has become stale because everyone is doing broadly the same thing,” said fibredog founder, Editor-in-Chief and consumer telecoms analyst Dan Howdle. “Here are the deals, here are the speeds, pick one that looks suitable. But that isn’t really helping someone choose the right provider. It’s helping them choose a price.”
Built in 1789 and previously occupied by the Bamford family (of JCB fame), Enville House is the stunning home of the fibredog head office
The right provider depends on what matters to you
“There is no single best broadband provider for everyone. If you’re leaving your current provider after a miserable customer service experience, saving another £2 per month probably isn’t your main concern. You’re more likely to want to not end up in the same circumstances with a different logo.”
“YourMatch™ is our all-encompassing provider and package matching system that uses fibredog’s vast underlying data set to find you the provider that most closely fits your personal priorities. You can tell us that customer service matters most, or give greater importance to the routers, to gaming features, actual delivered speed, Wi-Fi quality or any of 36 different aspects of the service. The algorithms then draw on thousands of tracked metrics to produce a result built around what you need, rather than handing you the same supposedly ‘best’ provider pick irrespective of who’s asking.”
“No one else is doing that,” said Dan. “There are plenty of sites listing today’s deals, and plenty publishing perfunctory provider reviews and even good general advice. What hasn’t existed till now, though, is a system that brings every tiny detail of what providers offer together in one place, in a way that helps you choose a provider and package according to what personally matters to you. That’s the gap fibredog was built to fill.”
